5 Reasons to Choose White Label VoIP
Over the course of the past couple of decades, technology has changed almost beyond recognition. Naturally, this has meant that the job of the IT support business has to. Weíve seen a shift in recent years take place from the traditional break-fix model of support to a more proactive managed services business becoming the norm. This is great for both the business that requires support and the IT support company itself as now, the goals of both businesses are better aligned.
Managed services providers (MSPs) now generally take care of many of the important IT tasks within a business and the successful support company can effectively position itself as the CTO of the businesses that it manages. From security, to backup, patch management, email, remote monitoring and more, a support business can take a proactive approach to maintaining networks and reducing downtime and costs.
One area that many MSPs donít consider though is a customerís telephony system. Todayís hosted VoIP technologies allow MSPs the perfect opportunity to further increase revenues from existing customers whilst also saving the customer the cost and hassle of maintaining a traditional PBX telephone system.
Hosted VoIP is, as the name suggests, a cloud product which can be tailored to suit each individual business that an MSP might support. It can be purchased as a white label solution so that the MSP can present its own branding, further strengthening the IT support on offer and customer relationships. Letís have a look at five ways in which an MSP and its customers can win out by choosing white label VoIP solutions.
#1: Reduction of Operating Costs
One of the major benefits of any cloud solution is the cost advantage and telephony is no exception. To begin with, cloud services tend to be offered on a pay-monthly model which does away with the necessity of buying expensive software licenses and hardware up-front. Traditional PBX systems are not particularly cost-effective, being quite costly to install and to maintain.
Cloud telephony however doesnít require any capital expenditure and to the MSP, this means that they can offer a business-grade telephone solution which incurs minimal costs. These can be fully branded, ensuring that the MSP can reap the benefits of offering a service that they donít have to build, research, support or market ( to some extent, with regards to the latter). Hosted VoIP is cheap to deploy and doesnít require expensive maintenance either, all of that is done for you by your provider.
Choosing a white label hosted VoIP solution means that it can grow with your business and that of your clients. From a single solution for sole traders, to a more complex office network system, itís easy to scale both up and down as the business requirements change. This means that no job is ever going to be too large or too small, depending on how you, the MSP, wants to setup your business solutions.
Hosted VoIP solutions can offer:
∑ Unified communications
∑ Rapid deployment
∑ Enterprise grade security
∑ Voice conferencing
∑ All-in-one management console
#3: Offering the Complete Solution
If youíre already offering IT support then itís very likely that youíre dealing with all of a businessís technology needs from cloud brokerage to simple maintenance, software licensing and hardware. Add telephony to this and not only does this strengthen your brand, but it also ensures that youíre a one-stop-shop for your clients.
As more and more businesses become wise to the benefits of VoIP over traditional systems, itís likely that at some point your clients will be interested in making the switch. Currently, itís thought that the hosted VoIP market will reach $136.76bn by 2020. So itís a growing market and one with plenty of room for you to get existing clients on board. As an MSP already offering support, youíre perfectly positioned to ensure that your clients choose you over the competition. The more services that you can offer your clients, the more likely they will be to stay with you.
Just a few short years ago confidence in the cloud was shaky, with many businesses worried about security. This has changed as the cloud has matured and now itís thought that many cloud solutions are more secure than onsite infrastructures. Cloud suppliers tend to have robust and secure infrastructures housed in data centers that have both hardware and software security in place, as well as physical security for the data center itself. Cloud providers also tend to have watertight disaster recovery plans in place to cover the unexpected.
For the most part, the end user wonít even notice an outage occurring at the data center as when hardware fails, data can simply be rerouted to another part of the network. At a time when weíre seeing regulations such as PCI DSS become increasingly tighter, itís also important that businesses secure data and transmissions to suit.
Managed services tend to run on a monthly retainer and in the early stages, it can be difficult to build an ongoing, healthy revenue, as it can for any business. Hosted VoIP offers you the opportunity to boost your profits whilst not having to take on extra staff or invest in further infrastructure. And the revenue boost is ongoing too, itís very unlikely that once youíre deployed a VoIP system that the customer is going to want to change from you to another supplier.
As discussed earlier, it can also boost client profits thanks to the lack of capital outlay and the reduction of ongoing costs going forward. Further to this, hosted VoIP offers improved productivity for every business as it aids collaboration and can be used by remote workers. Collaboration is proven to improve productivity and this translates into further revenue for the business.
Thereís no good reason not to offer hosted VoIP to your customers. Itís an improvement on traditional PBX on all levels, it increases profitability for both your business and your clientsí, itís secure, flexible and highly scalable. With this in mind, if itís not something that youíre offering now, perhaps itís something that you should give serious thought to before the competition does.